The history of basketball began with its invention in 1891 in Springfield, Massachusetts by Canadian physical education instructor James Naismith as a less injury-prone sport than football. Basketball has more than 400 million fans around the world.

The NBA is the most followed sports league on social media with more than 150 million followers. The National Basketball Association (NBA) is a professional basketball league in North America comprising 30 franchises, of which 29 are located in the United States and one in Canada. The NBAmakes money primarily through television, merchandising, sponsorships, and tickets. Across last year’s season, the NBA generated about $8 billion in revenue.

Digital Goalposts is developing a cutting edge Basketball Goal Rim technology designed to enhance the sport performance with a new fan engagement experience method using digital technologies to modernize the sport with futuristic games.